Does GREED Trump Genius in the Mirror World?

Just as Marcel Duchamp created Belle Haleine: Eau de Voilette in 1921 using a Rigaud perfume bottle with an altered label, Francesco Vezzoli has created a signature perfume for the contemporary moment. Greed’s label features Vezzoli in drag, photographed by Francesco Scavullo, where Duchamp appeared on his perfume bottle as Rrose Sélavy, photographed by Man Ray. The bottle of perfume is accompanied by a 60-second commercial for the perfume — directed by Roman Polanski. Vezzoli has staged his ongoing preoccupation with the fundamental ambiguity of truth, the seductive powers of language, and the instability of the human persona in a series of works that explore the undisputed power of contemporary media culture.
Reposted in part from the blog ART LOVES MONEY a very interesting blog about the art world, it's power dynamics, economics, questions about copyright, reproducibility, appropriation, and the correspondence (or dissonance) between art and commerce. Go visit this blog at the link above.
The "original" fake perfume bottle assisted readymade by Marcel Duchamp as his alter ego, Rrose Sélavy.

The ART LOVES MONEY blog is not to be confused with its Doppleganger Blog, WE MAKE MONEY NOT ART which is more of an architecture site, where the blogger(s) visit art galleries, listen to conferences, cover art and design events, take a lot of pictures, interview creative people, and document these findings.

The correlation of money and value and art in relation to the notion of Doubles, Dopplegangers and Clones makes me think about the parallel currency produced by the artist J.S.G. Boggs. Steve Litzner, better known as James Stephen George Boggs is an American artist best known for his hand-drawn, one-sided copies of U.S. banknotes. He spends his "Boggs notes" only for their face value. If he draws a $10 bill, he exchanges it for $10 worth of goods. He then sells any change he gets, the receipt, and sometimes the goods he purchased as his "artwork." If the art collector wants the Boggs note, he must track it down himself. Boggs will tell a collector where he spent the note, but he does not sell them directly.